01
Identity
Hand-drawn marks built around De La Cruz's signature.
02
Apparel
Front & back layouts for the merch run — Cruz tee and the More Than A Dream drop.
02.A Cruz Tee
02.B More Than A Dream — print
03
Mini Tour
Story flyers and key art for the More Than A Dream mini tour.
03.A
Built phone-first as an Instagram story announce, then cut down per city with the date stack swapped for each market.
- Jun 5 Orlando, FL
- Jun 27 Charlotte, NC
- Jul 11 Dallas, TX
03.B City cuts
03.C Key art — versions
